ELV Projects

Turning Channel Partners Into High-Performance Sales Channels

Powered by Habytat × LeadSquared Integration

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Developer Overview

ELV Projects is a multi-city real estate developer with a strong dependency on channel partners and brokerage networks to drive sales across residential projects In Bengaluru, India.

Lead Overload

High daily broker lead volumes reduced quality control and response consistency.

Broker Accountability

Tracking follow-ups and performance across dynamic Indian markets proved difficult.

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Despite high broker participation, ELV Projects faced operational and conversion issues

Want to FIx Broker Operations

Want to FIx Broker Operations

Fragmented Systems

No unified platform existed for channel partner lead submissions.

Lead Quality Issues

Duplicate and low-quality broker leads entered the CRM frequently.

Allocation Delays

Lead assignment to sales teams happened slower than required.

Broker Visibility Gaps

Broker performance & contribution lacked clear, measurable insights.

Manual Coordination

Sales and channel partners relied on time-consuming manual follow-ups.

SLA Confidence Loss

Poor follow-up SLAs reduced broker trust and engagement.

Habytat Channel Partner Platform × LeadSquared CRM

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Channel Partner Intelligence Platform

Experience the Platform

Experience the Platform

Channel Partner App & Portal

Focused midday conversations on growth, partnerships, and strategy.

LeadSquared CRM Integration

Evening dialogues enabling deeper trust and relationship building.

Automated Lead Validation

Peer-level discussions addressing critical market and technology decisions.

Broker Performance Dashboards

Private meetings connecting developers with aligned capital partners.

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Key Capabilities Implemented

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

Workflow Mapping

Mapped broker → CRM → sales workflows inside LeadSquared.

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Broker Experience That Delivers Results

Quantifiable improvements across lead quality, conversion speed, broker engagement, and sales efficiency.

Broker Lead Acceptance Rate

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improvement

Duplicate / Invalid Leads

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reduction

Lead Response Time

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faster follow-ups

Site Visit Conversions

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increase

Broker Engagement

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increase in active partners

Sales Team Productivity

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improvement

Broker Ecosystem Transformation

Broker Trust

Brokers felt trusted and transparent, not sidelined

Clean Leads

Sales teams received clean, actionable leads only

ROI Visibility

Leadership gained real-time visibility into broker ROI

Unified LeadSquared

LeadSquared remained the single source of truth

Faster Onboarding

Faster broker onboarding and engagement improved channel participation quality

Automated Follow-Ups

Lead allocation and follow-ups became faster through centralized, automated workflows

Client Testimonial

Client Testimonial

After implementing the Channel Partner App, broker response times improved by 45%, lead quality increased by 40%, follow-up SLAs were met 95% of the time, and Salesforce now provides 100% real-time visibility across all channel operations—driving a 30% lift in customer satisfaction.

— Director, ELV Projects

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