Digital Transformation

Real Estate Digital Transformation Journey of Ruchira Projects

Here’s how Ruchira Projects Marketing, Sales & CRM Team achieved 50+ Bookings & Collected INR 5 Crores in span of 3 Months with Prabhu's strategic tech consulting, Habytat End - End tech automation & Ruchira Team efforts with visionary Real Estate leader Mr.Ram

Mr.Ram's bet on Habytat CRM & Digital Transformation in Real Estate for Ruchira Park East Project, Whitefield.

Mr.Ram, MD of Ruchira Projects was very keen on deploying a full stack tech for his upcoming project Ruchira Park East, Kannamangala Whitefield, Bengaluru, Karnataka, India.


He always had a vision of doing real estate with tech enabled processes to deliver great customer experience and reduce burden on his team to operate productively, after evaluating various CRMs in the market, he finally took his bet on Habytat to fully automate and digitally transform entire Ruchira operations end - end, which should solve his key challenges faced in previous projects which is mission critical for the new project.

Mr.Ram's bet on Habytat CRM & Digital Transformation in Real Estate for Ruchira Park East Project, Whitefield.

Mr.Ram, MD of Ruchira Projects was very keen on deploying a full stack tech for his upcoming project Ruchira Park East, Kannamangala Whitefield, Bengaluru, Karnataka, India.

He always had a vision of doing real estate with tech enabled processes to deliver great customer experience and reduce burden on his team to operate productively, after evaluating various CRMs in the market, he finally took his bet on Habytat to fully automate and digitally transform entire Ruchira operations end - end, which should solve his key challenges faced in previous projects which is mission critical for the new project.

Key Challenges for Ruchira Projects during discovery session

  • Realtime MIS reports on Sales Velocity & Collections Project wise

  • Transparent & Timely MIS for Project Lenders on Sales Velocity & Collections

  • Automated Communications to Customers & respective teams of Marketing, Sales, CRM , Finance on various trigger of events.

  • Identifying ROI on marketing campaigns and cutdown loss making expenses on non-performing campaigns & Duplicate Leads

  • Managing Bulk Channel Partners Signups & Leads Submission avoiding duplicate leads conflicts & managing Commission Slabs

  • Deliver Exceptional Customer Experience for Home Buyers during Pre & Post Sales with instant communications

  • Reduce workload & improve productivity for Marketing, Sales & CRM Team with Automation

  • Automating Lead Inflow integrations from all sources in Realtime

Results after consulting & Habytat CRM Implementation

Results in the span of 3 Months achieved for Park East Project in Whitefield

Final Results

What is the value proposition of Prabhu's Consulting & Habytat

  • Young & Dynamic team with rich Real estate domain knowledge with tech expertise in building products & solutions for 12+ Yrs

  • Highly Customisable CRM solution with open APIs & custom business logics

  • Private exclusive server cloud for enhanced data security with On-premise hosting zero data leakage

  • Exceptional On-site & Online support with on-ground velvet glove experience

  • Founders get involved in nitty gritty of Implementation & mission critical support

  • Affordable & transparent pricing with no hidden costs & flexible payment options

  • Unbeatable Modern UI / UX & Mobile friendly apps

  • Passionate team who puts heart & soul in solving problems with right mindset at breakneck speed

  • Increased Sales Velocity & Accelerated Collections

  • Delivered unparalleled customer experience

  • Improved team Productivity & Efficiency

  • End - End Digitally enabled systems & process in place

  • Identified Data leakages & marketing budget wasted on Duplicate leads & loss making campaigns

  • Onboarded 141 CPs Network in a jiffy with auto duplicate leads identifier mechanism inbuilt

  • Seamless Communications channels enabled for various use-cases to Customers, Channel Partners, CRM team, Stakeholders & Departments

  • Managed 141 CPs with 95 CPs Active on Leads totalling 2428 Leads avoiding 1471 Duplicate Leads Conflict cases.

  • Launched Self Serve Customer Portal for Home buyers to access their data 24 x 7 without manual intervention of CRM teams


Warm regards,
Habytat Team

Drop us a line at support@habytat.in
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